Pricey fashion brand Balenciaga recently released a new bag worth $2,145

奢侈品品牌巴黎世家最近发布了一款价值$ 2,145的包包

The only problem is that, well, it looks a lot like IKEA’s iconic Frakta tote bag

唯一的问题是这款包包和宜家标志性的Frakta手提包非常相像

网友评价：哈哈哈哈哈Balenciaga把宜家的包卖2145美元啊

You know, the big blue one that costs 99 cents

嗯，就是那个仅需99美分的蓝色大包

The internet had a good laugh about it, but now IKEA has also joined the fun

网上充斥着对这款新包的的嘲笑之声，现在宜家也加其中

They made an ad designed to help people differentiate their bag from Balenciaga’s expensive impostor

宜家拍了一只广告来帮助大家识别自家包包和 Balenciaga’s的昂贵冒牌货

广告词：正品包包仅售0.9美元

And as you can see, it’s pretty funny 

正如你所看到的，广告内容相当有趣

如何识别正品宜家Frakta包包

1）摇一摇，如果发出沙沙声，那就是正品。

2）多功能，可以装曲棍球齿轮、砖块甚至可以盛水。

3）扔进土里，正品Frakta包包脏的时候可以直接用花园里的橡胶水管来冲洗。

4）标价：仅售0.99美元。

The advert was designed in collaboration with Swedish agency ACNE

该广告与瑞典创意机构ACNE合作完成

人生终极伴侣

经久不衰的经典之作，蓝色的多功能包包能够满足多种搭配需求，实际承重量25kg

中号购物袋，仅需0.4美元

Which one do you prefer?

你更喜欢哪一款呢？

（翻译：君儿）