Nike Unveils Live Design That Creates A Custom Pair Of Sneakers In 90 Minutes

耐克球鞋定制新技术，只需90分钟就能搞定你的新鞋

A new retail experience at the brand's Nike By You Studio in New York City that custom designs sneakers in less than 90 minutes.

本月 Nike 在纽约的 Nike By You Studio，将带来一个更高层次的定制服务，只需不到 90 分钟便可完成一款定制设计。

What begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, that be customized into patterns through shifts to size and color, ends in a fully customized pair of Nike Presto X, a model specially created by the Nike Advanced Innovation for the Nike Makers' Experience.

品牌希望通过全新的 Nike Presto X 作为一个将传统和崭新理念共融起来的企划。该项服务通过投射影像下，包括颜色，文字和图案，都可以在鞋子上千变万化，给消费者以全新的体验。

Nike's VP of Innovation Special Projects Mark Smith said in a statement, “The intention of the project is to bring to life the collaborative design experience that we offer our athletes. They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less than 90 minutes.”

耐克创新项目的副总裁马克·史密斯表示：“这个项目的目的是将我们提供给运动员的合作设计体验带给日常消费者。消费者们青睐能够讲述自己故事的产品，因此我们将现场设计的技术同生产制造结合起来，使消费者参与到生产过程中，在不到90 分钟之内完成一款定制设计。”

Created with Wieden Kennedy's tech innovation division The Lodge, right now it’s only available by invitation only in New York. But make no mistake, this is probably the tip of the iceberg for the future of Nike retail.

此项目由马克·史密斯的团队和W K的内部创意团队The Lodge共同开发。现在只在纽约的门店可以体验。毫无疑问的是，这只是耐克零售业务未来发展的冰山一角。

（翻译：进击的Meredith）