The newest trend sweeping social media in Japan may have you scratching your head.

在日本社交网上兴起的一股新风潮可能会让你大跌眼镜。

For some strange reason, parents have been posting photos of their baby's bottoms covered by a peach on Instagram.

处于某种奇怪的原因，宝爸宝妈们都在发布自家宝贝的囧照，照片上宝贝的小屁股被一只桃子遮住了。

The trend seems to have been started after a photo printing company Kodomono ran a competition on Instagram.

这股风潮始自日本一家出版公司Kodomono在Instagram图片网站上发起的一项比赛。

The competition challenged parents to share photos of their children that they 'want to keep'.

这个比赛邀请父母们把自家宝贝“值得留存的”照片拿出来分享。

After one or two parents shared photos of their children with fruit covering their behinds, it seemed to catch on. Soon thousands of others were sharing photos on the hashtag doing the same.

起初有一两个宝爸宝妈晒出了自家宝贝的小屁股被水果遮住的照片，接着大家就争相效仿起来。很快数以千计的人们都开始在网上跟风起来。

Some parents are even adding cartons or commentary onto the photos to highlight the cuteness.

有些父母甚至还在照片上加上了卡通画或者评论，让照片显得更加可爱。

One photo got more than 1,000 likes and 100 comments, with friends and stranger exclaiming how adorable the concept was.

一张照片获得了1000多个“赞”和100多个评论，无论是亲朋好友还是陌生人，大家都在夸赞这样的照片太萌了！